This section of the blog is dedicated to the application of psychology and neuroscience to marketing.

How does the brain convert experiences to long-term impressions and memory? What do our visual systems pay attention to in complex retail environments? How can we understand the power of the brand at the level of the brain? This blog demystifies brain-based insights for marketing practioners.

Specific topics vary widely, and revolve around themes of consumer psychology, experiential marketing, & brand strategy.