The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
How to think about Marketing Communications in a Fragmented Media Landscape
How can brands communicate when every consumer is on their own fragment of the media landscape?
Matt Johnson
Matt Johnson
The Surprising Consumer Psychology of Product Names
Would a rose by any other name smell as sweet? Consumer psychology says no
Matt Johnson
Matt Johnson
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t
Matt Johnson
Matt Johnson
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport