The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
Browse by marketing area..
Brand Strategy..
Featured
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
Matt Johnson
Matt Johnson
How Irony Drives Consumer Psychology and Influences Marketing
Its all a little too ironic, don’t you think?
Matt Johnson
Matt Johnson
How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
Matt Johnson
Matt Johnson
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
Matt Johnson
Matt Johnson
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t