The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep
The Consumer’s Emotional Need is Key to a Great Rebrand: Lessons from Lego and Walmart
At the core of the brand is the consumer’s deepest needs
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
The Power of The “True Why” in Brand Strategy
At the core of brand strategy lies the deep, emotional motivations of the consumer
How IKEA’s Customer Centric Marketing Drives Brand Loyalty
IKEA: Masters of Customer Centric Marketing Strategy