The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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contributor
Matt Johnson
contributor
Matt Johnson
The Power of User-Generated Content for Consumer Trust and Brand Loyalty
Who better to the tell the brand’s story than their most loyal consumers?
Matt Johnson
Matt Johnson
The Power of The Underdog Effect in Brand Storytelling
We all love a good underdog story, especially when it comes to branding
Matt Johnson
Matt Johnson
The Key to Better Brand Communication: Interactive Alignment
Brand communication isn’t a spectator sport
Matt Johnson
Matt Johnson
Beyond Brand Storytelling: Using Neuroscience to Create Essence
Brands can give products a soul