The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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The Psychology of Introversion in Personal Branding and Social Media
Can introversion be an advantage?
Matt Johnson
Matt Johnson
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How to Create Brand Meaning: Customer Expectations of Big Brands and Small Brands
The path to brand meaning comes in two sizes
Matt Johnson
Matt Johnson
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members
Matt Johnson
Matt Johnson
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The Power of The “True Why” in Brand Strategy
At the core of brand strategy lies the deep, emotional motivations of the consumer
Matt Johnson
Matt Johnson
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The Neuroscience of Humanistic Brand Loyalty
Brands can go above and beyond simple, transactional loyalty programs
Matt Johnson
Matt Johnson
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The Neuroscience of Brand Warmth
How can brands incur loyalty by exuding warmth?
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