The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
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Foundations of Marketing x Psychology
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Matt Johnson
Matt Johnson
How Airline Safety Videos Grab Attention and Create Brand Identity
What started as a requirement, has become a path to brand differentiation
Matt Johnson
Matt Johnson
What Christmas Ads Teach us about the Neuroscience of Brand Associations
How can a brand be as large as Christmas? It all comes down to associations
Matt Johnson
Matt Johnson
How Brands Can Tap Into Symbolism and Social Signaling
The brand can say what the consumer can’t