The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
contributor
Matt Johnson
contributor
Matt Johnson
Virtual Reality and Augmented Reality in Experiential Marketing
AR and VR can directly craft a consumer’s experience
contributor
Matt Johnson
contributor
Matt Johnson
Harnessing the Power of User-Generated Content (UGC) in Modern Marketing
UGC can be the bond between the brand, their consumers, and the broader communituy
contributor
Matt Johnson
contributor
Matt Johnson
How to Use Nostalgia Marketing to Influence Consumer Psychology and Drive Brand Loyalty
Nostalgia marketing inspires feelings of warmth and familiarity
Matt Johnson
Matt Johnson
How to Build a Brand Community Using Consumer Psychology
The key to community building is to look out for its members