The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
Browse by marketing area..
Brand Strategy..
Featured
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
What Costco Teaches us About The Psychology of Pricing
Costco loses millions of dollars selling cheap hot dogs. The genius lies in the psychology of their pricing
What Serendipity 3 teaches us about the Psychology of Pricing
Serendipity 3 offers a $214 Grilled Cheese Sandwich. And it sells
How to Decide if you’re a Quality Brand or a Value Brand
Either is fine, but brands must pick a side
Matt Johnson
Matt Johnson
Lessons in Brand Strategy from The Psychology of Boba Tea
The psychology of boba tea is unexpectedly deep