The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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Explore the most recent articles..
How Airline Safety Videos Grab Attention and Create Brand Identity
What started as a requirement, has become a path to brand differentiation
The Red Sneakers Effect and The Psychology of Distinctiveness in Marketing
An interview with Behavioral Scientist, Richard Shotton
Lessons in Marketing Psychology from Neurometrics and Visual Attention
Where the eyes gaze the customer stays
How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power
Why The Neuroscience of Attention is Key for Branding
Driving attention is all about contrast