The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing
Browse by marketing area..
Brand Strategy..
Featured
The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
Serendipity and Marketing..
Sustainability and Marketing..
Foundations of Marketing x Psychology
Memorable Marketing..
Experiential Marketing..
Marketing Communication..
Consumer Motivation..
Explore the most recent articles..
Matt Johnson
Matt Johnson
Preview
How Airline Safety Videos Grab Attention and Create Brand Identity
What started as a requirement, has become a path to brand differentiation
The Red Sneakers Effect and The Psychology of Distinctiveness in Marketing
An interview with Behavioral Scientist, Richard Shotton
contributor
Matt Johnson
contributor
Matt Johnson
Lessons in Marketing Psychology from Neurometrics and Visual Attention
Where the eyes gaze the customer stays
Matt Johnson
Matt Johnson
Preview
How to Drive Consumer Behavior Using The Psychology of Memory
The psychology of memory holds many mysteries. And for marketing, much power
Matt Johnson
Matt Johnson
Preview
Why The Neuroscience of Attention is Key for Branding
Driving attention is all about contrast