The Neuroscience Of … Marketing
Dedicated to the application of psychology and neuroscience to marketing.
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The Hipster Effect: Lessons in Brand Differentiation from The Neuroscience of Hipsters
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Matt Johnson
Matt Johnson
What Social Media and The Decline of Retail Means for Shared Consumer Experiences
No two social media experiences are alike. Coupled with the decline of The American Mall, what does this mean for shared consumer experiences?
Matt Johnson
Matt Johnson
How Branding Influences American Consumer Culture
Americans lack social cohesion. Can brands be the ones to bring American consumers together?